Why clients quit

Clients quit when they stop tracking.
And you're the last to know.

Coaching churn doesn't happen at month one — it happens at month three when the client looks in the mirror and decides this isn't working. The leading indicator is almost always nutrition adherence: a client who hits every workout but drifts on calories won't see results, will blame the coach, and will leave. Most coaching platforms make adherence invisible until it's too late.

01

They stop logging.

MyFitnessPal needs a manual search-and-tap for every food. Most clients quit using it by week three. You don't notice for two more weeks.

Silent drift

02

The data never reaches you.

Even with a coach platform that "integrates" with MFP, the sync is flaky enough that you're back to asking clients for screenshots in DMs.

Stale data

03

You can't act on it.

"Calories 1,900 vs. target 2,100" doesn't tell you what to change. No micronutrient view. No weight-trend smoothing. No compliance pattern.

No next move

04

The client thinks you stopped caring.

You DM them Friday about a Tuesday miss. They read it as "she only noticed after I checked out." That's the message that ends the engagement.

Retention dies

How it works

Your client is in the app
in under five minutes.

No app for them to learn. No portal pretending to be an app. Just NutritionRx or GymRx — already on the App Store — connected to your dashboard. Setup is one email or one code.

Typical setup · under 5 min per client

01
You sign up and set up your roster.

Add clients in the dashboard — one at a time, by import, or in bulk. Free forever for your first ten.

app.whiteboardrx.com / clients
app.whiteboardrx.com / coaching / clients

02
You invite each client.

Send them an email — or generate a one-time code they paste into the app on first launch. Your call.
03
Your client downloads NutritionRx or GymRx.

They sign in with the email you used — or paste the code you sent — and the connection is live the moment they tap in. No setup wizard. No friction.
04
You see their data.
They feel coached.

Programs, check-ins, photos, voice notes, and macros flow both directions automatically. No exports. No copy-paste. No more burner Instagrams.

app.whiteboardrx.com / clients / sarah-k

From your dashboard. To their pocket.

Five things you do in WhiteboardRx.
Five things they see on their phone.

01 · Nutrition

Build a meal plan once.
Push it to forty.

Macros, day-by-day rotations, swaps. Your client opens NutritionRx and sees the day. Hits Log meal. You get a streak counter on their card.

2400 kcal target 180/240/80 p/c/f 4× meals/day

02 · Training

Mesocycles that actually periodize.

PPL, upper/lower, strongman. Build the block, set the deload, push to the roster. They tap into GymRx and see today's session — sets, reps, RPE, last working weight.

12 wk mesocycle 4×/wk sessions Auto-deload wk 4, 8

03 · Habits

Sleep, water, steps.
Streaks build themselves.

Set the daily target — "7h sleep" — and the calendar fills itself in. Misses surface in your Friday signals. You stop chasing; the system flags.

9d best streak 7 completions /mo Daily cadence

04 · Check-ins

Monday morning.
One submission per client.

Energy, hunger, weight trend, macro split, photo, notes. Every Monday at 9am their check-in lands in your inbox, scored and sorted by who needs you most.

5 sections Auto-scored Reply in-thread

05 · Messages

One thread per client.
No burner Instagram.

Text, voice notes, video form checks. Searchable. Threaded. Without sliding into the same DMs as your mom and your high-school crush.

Voice + video Thread search Read receipts

The same philosophy, everywhere

And because nutrition isn't an add-on,
neither is anything else.

We didn't build half of nutrition and charge you to unlock the rest. We built it because adherence is where retention lives — and once you commit to building the whole product, the rest follows. Programming, automation, check-ins, in-app payments, white-label apps, calendar integrations, a customizable coach page — none of it is paywalled, none of it is a "Pro+" upgrade, and when your client pays you, we don't take a cut. You don't pay extra for the parts of your business that grow it.

Founding Coach Cohort · 15 spots only

50% off
for 2 years.

A cohort for the first fifteen hybrid coaches who help us build the thing. 50% off any tier for two years, then 25% off forever. Direct line to the founder. Veto on the roadmap.

50% off for 2 years. Then 25% off forever — a loyalty discount for sticking with us.

Founder hotline. 1:1 60-min setup call. Weekly check-in calls. Direct DM/email — 24-hr response, no support tickets.

Roadmap veto. Your feature requests considered for ship within two weeks. Founders' wall + early-supporter badge.

30-day no-questions refund. If we can't save you 3+ hrs/week vs. your current stack, full refund — and your founding rate stays reserved.

Cohort cap · 15 paid founding coaches

15

spots total
9 Pro · 4 Scale · 2 Studio

Claim a founding spot →

3 of 15 claimed · 12 left

Includes: founder onboarding call · weekly check-ins · 24-hr DM line · 30-day refund.

Pro · 30 clients

$79 / mo

$39.50/mo

9 founding slots

After 2 yrs: $59.25 / mo forever (25% off).

Scale · 50 clients

$149 / mo

$74.50/mo

4 founding slots

After 2 yrs: $111.75 / mo forever (25% off).

Studio · unlimited

$249 / mo

$124.50/mo

2 founding slots

After 2 yrs: $186.75 / mo forever (25% off).

30-day no-questions refund. If WhiteboardRx can't save you 3+ hrs/week vs. your current stack, full refund — and your founding rate stays reserved if you come back later.

Questions, answered straight.

No fluff FAQ.

Is the free tier actually free, or is it a trial in disguise?

Actually free. No card required. No 14-day clock. You can run ten clients on it forever — most coaches build their whole early book on it and only move to Pro when they cross ten active clients.

What happens to NutritionRx and GymRx on the free tier?

Same apps. Same features. Your free-tier clients see the unbranded versions ("NutritionRx" / "GymRx" instead of your studio name). White-label kicks in on Pro.

I'm on Trainerize / TrueCoach / Everfit — how hard is the migration?

About 20 minutes for a 40-client roster. The Trainerize importer brings clients, programs, and history. Meal plans we hand-import (free, takes a day). We've done it for every founding coach so far.

What's the catch with the founding-cohort pricing?

You're early. Some things will break. You'll get Garrett's cell number and a Slack channel. You'll vote on the roadmap. Public pricing for the same feature set is $79–$249/mo. The 15-spot cap is real — when it's gone, it's gone.

Do my clients pay anything?

Never. NutritionRx and GymRx are paid-for-you. They download free, log in with the invite code you send, and never see a paywall. You charge them whatever you charge — through Stripe inside WhiteboardRx if you want.

What if I outgrow Studio?

Studio is built for 80+. Beyond that we go to a per-coach team plan — pay per coach seat, unlimited clients, multi-tenant org. Talk to us.

Who's behind it?

Garrett — hybrid coach, two years writing code instead of programs. Building the thing he wanted while still coaching a real book on it. You can book 20 minutes from any page in the app.

Ready to spend Mondays
actually coaching?

Set up takes 12 minutes. The first 10 clients are free, forever. The 15-spot founding cohort is filling. Your move.

Start free — 10 clients forever Book 20 min with Garrett

3 / 15 founding spots claimed · price locks at signup

The coach platform
built around the nutrition app.

Clients quit when they stop tracking.
And you're the last to know.

They stop logging.

The data never reaches you.

You can't act on it.

The client thinks you stopped caring.

Two real client apps.
Built deep, on purpose.

Your client is in the app
in under five minutes.

You sign up and set up your roster.

You invite each client.

Your client downloads NutritionRx or GymRx.

You see their data.
They feel coached.

Five things you do in WhiteboardRx.
Five things they see on their phone.

Build a meal plan once.
Push it to forty.

Mesocycles that actually periodize.

Sleep, water, steps.
Streaks build themselves.

Monday morning.
One submission per client.

One thread per client.
No burner Instagram.

A week of coaching, in four moves.

Triage the roster.

Open one profile, see everything.

Build a program once.

Read the signals.

And because nutrition isn't an add-on,
neither is anything else.

Nothing here is an add-on.
Nothing here takes a cut of your business.

Everfit

Trainerize

TrueCoach

WhiteboardRx

50% off
for 2 years.

All features. Every tier.
Just more clients.

Free, forever — up to 10 clients.

No fluff FAQ.

Ready to spend Mondays
actually coaching?

The coach platformbuilt around the nutrition app.

Clients quit when they stop tracking.And you're the last to know.

They stop logging.

The data never reaches you.

You can't act on it.

The client thinks you stopped caring.

Two real client apps.Built deep, on purpose.

Your client is in the appin under five minutes.

You sign up and set up your roster.

You invite each client.

Your client downloads NutritionRx or GymRx.

You see their data.They feel coached.

Five things you do in WhiteboardRx.Five things they see on their phone.

Build a meal plan once.Push it to forty.

Mesocycles that actually periodize.

Sleep, water, steps.Streaks build themselves.

Monday morning.One submission per client.

One thread per client.No burner Instagram.

A week of coaching, in four moves.

Triage the roster.

Open one profile, see everything.

Build a program once.

Read the signals.

And because nutrition isn't an add-on,neither is anything else.

Nothing here is an add-on.Nothing here takes a cut of your business.

Everfit

Trainerize

TrueCoach

WhiteboardRx

50% offfor 2 years.

All features. Every tier.Just more clients.

Free, forever — up to 10 clients.

No fluff FAQ.

Ready to spend Mondaysactually coaching?

The coach platform
built around the nutrition app.

Clients quit when they stop tracking.
And you're the last to know.

Two real client apps.
Built deep, on purpose.

Your client is in the app
in under five minutes.

You see their data.
They feel coached.

Five things you do in WhiteboardRx.
Five things they see on their phone.

Build a meal plan once.
Push it to forty.

Sleep, water, steps.
Streaks build themselves.

Monday morning.
One submission per client.

One thread per client.
No burner Instagram.

And because nutrition isn't an add-on,
neither is anything else.

Nothing here is an add-on.
Nothing here takes a cut of your business.

50% off
for 2 years.

All features. Every tier.
Just more clients.

Ready to spend Mondays
actually coaching?